Shooting Catalog is one of the coolest things for me. I've always loved marketing, but when you are telling a little story about each product, its just awesome for me to work with a client and have them be super excited with the images we get at the end of the day.
I thoroughly enjoy finding an amazing place to shoot in that will speak to the clothing or product, plan the time of year to shoot, plan the time of day, and get it lit the way it will sell the best.
Here is a recent catalog shoot done for one of my clients.
The great thing is also having amazing models that knows how to work with the product and bring some amazing shots. Misty and Rebecca are incredible to work with and really don't need any coaching during a shoot at all. Everytime I shoot with these two simply do a stunning job.
Here are some of the examples below