Sure, we all know you can ask your Bestie to come over and shoot your picture during the week. Or even the week-end you were out and about and you looked amazing so you grabbed a selfie. However, There are so many things to consider when using an image for your professional photo. And most often those are things you weren't aware of or even thought about.
One thing that is often missed or just not aware of is the "Background". I've seen people use selfies that were taken in the bar as their professional image. Imagine how that speaks to your clients or even your current company with what might be in the background. While a bar background might make sense for someone who works for the bar or the beer company, it doesn't really make sense for much more. So now imagine the bathroom selfie as your business profile.......Yep, its happened.
If the question is whether you should have one or not, the answer is YES!. Using a professional image to portray you for your business or even in your current business role will definitely provide an impact. Whether looking for a job or even looking to advance, it makes a clear statement. It definitely makes the statement that you are thinking ahead and are clearly concerned with looking professional.
People are also very visual, so seeing the picture with the resume or with the business background will many times be what attracts others to the business or to hiring you.
Think about what you want to portray. If its your own business, think about your own brand and stay consistent with your companies brand. If its casual, make it casual. Also think about your personality: Do you want it fun, happy, serious or just seriously EPIC.
3. What to wear:
4. Color tips
Plain colors are your best choice. Choose mid- tones because they are universally flattering. Avoid wearing tops in your flesh tones as they will blend your face into your clothes. Unless you’re feeling super confident, pass on bright red, orange or Yellow. Stark black and white are not good choices either because they play havoc with the camera’s exposure or the studio backdrop. There are times when that is needed, but in general, try and avoid. Substitute black with richer neutrals like chocolate, navy, maroon and forest green. Black is somber safe and guarded, not likely the vibe you want to project. The fail-safe tip is to pick a top that accentuates your eyes. That’s why jewel tones work so well.
Select and wear clothes that make you feel comfortable. Select something that makes you look and feel good.
10. YOU are the most important element.
Your energy. Your killer "blue steel" look, Your Awesomesauce, These are the most important things.
Before you head to the shoot, sit quietly and remember your intentions in your work and life. Connect to your purpose and the same approach you take to your business and work,then take some deep breaths. Lets do this...
Then, as the photos are being shot, remember to be present in YOU as YOU present your product or your resume. Look into and through the camera lens. Act as if you’re looking into the eyes of your very best friend or a client you really want, or the job interview you know you will nail. Don’t be afraid to let loose and smile and laugh.